With the rapid evolution of digital technologies, SEO services are becoming more crucial. Hiring the right SEO agency and implementing the right SEO practices can make your business continue to grow despite the intense competition. But the million-dollar question is – How to choose the right SEO package?
We can understand that purchasing the best SEO services is a challenging task especially if you are unfamiliar with SEO, however, you don’t need to be an SEO expert to purchase SEO packages. There are hundreds of reputed SEO companies in Noida that you can refer to and get the best services.
We have curated the top 11 questions to ask before buying SEO packages and by asking these questions, you can ensure if a particular SEO company can fulfill your needs. You don’t need to hire the wrong SEO Company, so only purchase the SEO services if you are fully satisfied with the answers.
What are SEO Services?
SEO, an abbreviation of Search Engine Optimization, is the strategy to rank businesses and websites in the top pages of search. SEO services include keyword research, copywriting, content marketing, ON & OFF page SEO, competition analysis, etc to boost your online visibility. The services included in the package significantly depend on the plan you are purchasing. So, before purchasing an SEO package, don’t forget to ask the important questions mentioned below.
1. How will this package benefit my business?
You should be very clear in the first question itself – why should I buy your SEO package and how it will benefit my business? Remember, before asking the question, you must know your requirements and what you want from an SEO company. Tick the answers if you find that the answers seriously match the needs of your business.
The benefits could be anything from improving your website design or ranking high in the search engine however, it depends on your specific requirements.
2. What will be your approach?
No two SEO companies are the same neither are their approaches to handling their clients and their services. So, be clear and to the point about the company’s approach – whether they are implementing white hat SEO or black hat SEO.
Ensure that the company shouldn’t be involved in any unethical practices that can do more harm rather than benefit your business. Be straight and to the point before purchasing any service. But again, it depends on what you are expecting from the SEO Company.
3. What tools do you prefer for SEO?
SEO companies use a variety of tools depending on the customer’s requirements. In the modern technological era, sophisticated tools are available that assist companies and websites to improve their businesses. The common SEO tools are a search console, Google Analytics, Semrush, Moz, keyword research, and other content marketing tools. If you find any particular company unfamiliar with these tools then it may not be suitable for your business.
4. Can you show me past success records or portfolio?
This is your right to know if the company really achieved what they are boasting. You can ask for their previous records before buying SEO packages from them. By doing this, you can also analyze their SEO approach regarding how they work and if they are able to achieve their targets at the set time. You can ask for any case study of the company of their previous clients.
5. How often do I get the tracking reports?
It should be remembered that SEO is not about the instant result, what strategies you are implementing may result in upcoming weeks or even in months. During that time, SEO experts do regular tracking and measure the important ranking signals and key performance indicators aka KPIs. This is the critical question to ask before buying SEO services from a company.
6. What Key Performance Indicators do you track?
Key performance indicators (KPIs) are specific metrics that are used by SEO service companies to measure the performance of their strategies and business overall. Using and tracking the right KPIs is more tending to the success of your business goals. The following are the critical KPIs that should be kept in mind –
- Organic traffic
- Keyword rankings
- Key events in analytics
- CTR rates
- Generated leads
- Conversion rates
- User Engagement
- Website visibility
7. How do you handle Google algorithm updates?
In the last few months, Google algorithms have been quite frequent, and there have been regular ranking fluctuations. An expert SEO company must know how to handle these frequent updates and stay on top of the changes. A company should be able to implement SEO tactics to save your business from big algorithm updates and embrace the changes that are going to the search.
8. When the results are expected?
Even though the SEO is a long-term game, you must ask this question before purchasing SEO packages. However, a certain time can’t be promised, you can ask for a tentative timeline. This includes the time of completion for different phases of SEO that may include website analysis, keyword research, content management, campaigns, etc. Based on the SEO agency’s approach, a timeline can be outlined for upcoming months.
9. How do you handle international and local SEO?
In the current scenario, most of the reputed companies seamlessly handle local and international SEO, simultaneously as we do in Profito Interactive. If you want to give your business a broader exposure while dealing with local services, this must be handled by the same SEO agency as you may not be able to afford multiple SEO agencies for your business.
10. How do you build backlinks?
Backlinks are always the top ranking factor for Google however they must be quality links and should come from quality websites. Irrelevant and bad backlinks may harm your website instead of any good. It is therefore your responsibility to find out how an SEO company creates backlinks and assess whether they are genuine or only there for show.
11. Ask for their pricing model
Do not hesitate to ask about their pricing model as it varies significantly based on the services you are opting for. The price you are paying for SEO must be justified with the services you are taking and should be in your budget. Don’t be shy to negotiate if you find the price is not optimum. Pricing could be based on project, performance or may be result-oriented.
Conclusion
There is no shortage of SEO companies but before selecting an SEO company to grow your business you must do deep research. These top 11 questions are very effective strategies for choosing the best SEO agency that can understand the needs of your business and possess the required expertise. If you have any queries regarding this, don’t forget to contact us.
