The new year comes with new promises and expectation. The digital marketing industry is also gearing up to welcome dramatic changes in all the segments like SEO, Social Media, Content Marketing and more. In this domain, where change is the only constant thing, all the companies are continuously wrestling to get attention online. It is the high time to think about the digital marketing landscape which might work for your company. The leading SEO Services in India have already prepared their road map to attain success at the end of the year. To capitalize every opportunity, you need to be prepared to craft the digital marketing plan for 2019.
1. Expand the Content Medium: In 2019, we can say that content is still the king. The features and standard of the website is decided by the published content. The buyers, researchers and the crawlers get the information about the business from it. To expand the reach of digital marketing is always beneficial and adding a new medium for content publication is a great way to do that. So never miss an single opportunity to explore new channels as the strategy for your new year marketing mix. Here are some probable effective platforms which you might try:
• Facebook: The new channels in this social media giants are Facebook Live, Facebook Advertising, Facebook Messenger Chatbots, Facebook Watch etc.
• Instagram: In this photo sharing platform you can utilize the features like Instagram Stories Strategy, IGTV and Instagram Ads.
• YouTube: You can share video content on a weekly basis or run YouTube Ads.
• Podcasts: To communicate with your customers, you can start a Podcast, have Guest Appearance on Other Podcast and Podcast Sponsorship.
• Survey: You can get the feedback from the visitors about the website and products and get the information where they like to spend time and get all the required information.
• Strategy: You should have a channel strategy for the popular platform.
2. Use of Native Content For SMO: It has been revealed already that Social Media loves native content. Most of the time, when the user clicks on any link of the content and is diverted to another site, there is very less chance that he or she will come back to that social media platform. To tackle this situation, you need to adopt the right strategy to blend the right amount of native content and links to your website. It only the site content which can help you to convince the users to subscribe or convert to a lead. Utilize the native content to create engagement on the page and add some links to focus on the lead conversation.
• Make use Of The Groups: The social media groups are the best place to start or encourage discussions and conversation.
• Create Native Content To Usher Engagement: If you are getting most of the links from one social media platform, then it is the time to think about posting some native content on it.
• Consider Boosts: With the changing algorithm of the social media platform, you may need to pay to gain attention on social media. For a really interesting post, you can consider boosts and promotion to gain reach.
3. Website Organization for the Best Result: In this time of high end competition, it has become challenging for the search engine giant to understand the authority and relevance of the posted content. As per the report, every single day over 3 million new blog posts are published and this huge number is making the job tougher. To solve this problem, there are a few factors which you have to consider:
• Domain Authority: It is the numerical value of the website to the search engines.
• External Ranking Factors: To rank the website or page well, you have to take care of the number of shares, customer reviews and ranking, currently ranked page number and external back links.
• Well Organized Site: A website with sitemap and navigation will help the search engine the hierarchy of the content.
4. Cater the Micro Audiences: With time, the personalization of devices has created a revolution in the content strategy. Years ago, you have to create common content to be broadcast or telecast for the entire family or peer group, but now everyone has their own preferences of the medium. That’s why; you have to become extra cautious to create different content for the various micro audiences. This will be going to make a big impact on the digital marketing paradigm of SEO Services India. You have to create your own content calendar by which you can provide information to all the target micro group frequently.
You need to keep in mind:
• You have to identify the best micro audiences to create the content
• You can publish content on a regular basis for the specifically targeted group.
• The existing content can be aligned with the micro audience
5. Seamless Service: With the advent of technology we are getting more used to with smooth experiences. To buy any product or service, the only tough part is the decision making. Apart from that, from viewing the gallery to check out after payment is almost a hassle-free journey.
For example, for transportation before a few years, there were so many steps involved like finding the phone number, booking a car over the phone, getting the phone number of the driver, asking him to come to the particular spot, guide him to the destination and finally pay only with cash. However, now you have to download the app from the store and insert the destination. The car will arrive at your doorstep automatically and you don’t need to bother about the destination. Even the payment will be done automatically if you have cash in your online account. Other than that, there are so many options like credit card, e-cash, net banking along with cash payment.
6. Transparency Is Welcome: In this age of choices, there are numerous companies who are doing the same thing. To gain brand transparency, it is advisable to display all the information regarding pricing, process, packages and expectation to your website. If your customer will not get it, they will move on to the next company.
To enhance the credibility, add as much information as you can like the customer review and photo, real time photo of the company. It will help the customers to make an informed decision and trust in your company from the very first. Along with the flat rate package, you have to make provision for the customized deal also. Today’s customers are like to be in control and ready to pay for the quality service.
If you own any website and want to hire any Digital Marketing Company from India, then you should take care that they will imply all the above stated factors to get maximum result in the quick possible time.