Link building is an essential part of any SEO strategy. In short, these links are crucial to getting a good position in SERP. But the question arises why these links are important. Internet world works by navigating from one website link to another. In fact, links are the foundation of the internet, as they make this place functional. The web would be nothing without links. It can be said that the pages without the link would be just the text pages that are hard to find even.

Now the question that might click in your mind that why is link building important and how do links achieve this? Each link is viewed as a recommendation or vote by the search engines. The more recommendations you have, the more credibility you get. If you have done some research work on this topic, then you must know that all links are not identical and in fact, some links are far more convenient to build than others. The easier ones are known as lower-quality links.

As it is extremely easy for everyone to hit the streets and get recommendations from 100 street individuals but the recommendations are then counted when you get them from the MPs or renowned persons of the society. By this, we mean high-quality links take a good time to build and are only possible with high-quality content. When we build high-quality content, links are built to the content automatically which also gives thrust to SEO engine.

SEO process and Link Building

SEO or Search Engine Optimization is the process of gaining more visibility within the major search engines like Google, Yahoo, Bingo, etc. ‘On Page’ and ‘Off Page’ are two main components of SEO. ‘On Page’ elements are related to the things what one does on the physical webpage. ‘On Page’ activities can be easily controlled like you can control the words of the page and their alignments.

But, it is worth mentioning that ‘On Page’ factors are not sufficient to offer a good rank to the webpage in search engines. To ensure a good ranking of a webpage, ‘Off Page’ SEO activities are most important. These activities are more time-consuming and deal with the elements that are not on the webpage. This is the place where link building comes into the picture and so, is an important component when delivering the Off Page SEO strategy.