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    Why Digital Marketing So Important To Enhance Business Now Days?

    Now a day, the most important key to success is having a strong presence in Internet marketing. The word Internet marketing states that, the marketing that uses the Internet platform to deliver the promotional advertising message to the prospects for their business growth. The majority of prospects and users view online marketing strategies as an unwanted distraction with a lot of benefits. The reason for being successful is to get a good command on the internet. Present days, each and every person uses the Internet and now it becomes the…

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    Google Maps Redesigns “Explore” Tab and Launches the Sections like ‘For You’, ‘Your Match’, and ‘Group Planning’

    Google Maps has announced new features at Google I/O around their GPS product. On May 8, 2018, Google announced new features at Google Maps that are progressing globally on Android and iOS devices in near future. The new features include a new tab “Explore”, revolutionary features around “Group planning” and “Your match” and a totally new section “For you”. Now let us discuss all these new additions one-by-one. Redesigned Explore tab This tab shows the users who are using Google Maps events, activities, and dining spots that are good and…

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    Google Announces New Guidelines & Requirements for Showing Job Postings

    Google has officially announced new guidelines for new job posting for job schema and says if you ignore those guidelines, your website can obtain a manual action by Google. The new guidelines include the requirements to remove the listings of expired jobs. In addition to this, Google also needs webmasters to position the prearranged data on the detail page and include all relevant details of the job in the job description area. Google also discussed the procedure to remove a job posting: Do one of the following actions to remove…

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    Rich Media And Page Speed: How Much Of An Impact Can These Two Bring To Seo?

    Search engine optimization (SEO) is sort of an enigma, of which, on one hand, we know a lot and, on the other, nothing at all. The leading SEO providers across the globe indulge in extensive research to dig out the new changes implemented by Google in its search ranking algorithm. Once you become aware of the new changes in the algorithm, it becomes a cake walk to adapt to them for better and improved SERP rankings. Although there isn’t a defined way of discovering how the said algorithm works, experts…

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    Google Confirms-Algorithm Update Released On April 16th, 2018

    Google has again released a broad core algorithm update last week. The statement was confirmed on the Twitter, an online news and social networking service platform, from the official account of Google, Google SearchLiason, that this algorithm update was released last week on Monday, April 16, 2018”. The tweet says “On Monday, April 16, 2018, Google has released a broad core algorithm update that it usually does throughout the year. Like any other previous algorithm updates, the main focus of this update is to improve the search results. You may…

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    Responding Amicably To Customers’ Reviews Can Improve the Paid-Search Conversion Rates

    According to a recent study, better reviews are enough to generate 13,000 more local business leads. A leading digital marketing agency has recently released a report of a new study that more stars on the reviews directly convert into higher paid-search conversion rates. However, this finding sounds logically correct; the report of this study covers the data of SEM campaign of 16 months. The figures of this study come from the campaign conducted with local stores for national brands. The meaning of “conversions” in the context of this study is…

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    Importance of Link Building in SEO

    Link building is an essential part of any SEO strategy. In short, these links are crucial to getting a good position in SERP. But the question arises why these links are important. Internet world works by navigating from one website link to another. In fact, links are the foundation of the internet, as they make this place functional. The web would be nothing without links. It can be said that the pages without the link would be just the text pages that are hard to find even. Now the question…

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    3 Important Approaches to Optimize Your E-Commerce Store for Mobile

    E-commerce business is something that demands great efforts of the businesses to expand their e-commerce business. Here in this blog post, we are going to discuss three key strategies to optimize your e-commerce business for the platform like mobile. 3 key strategies to improve the user interface and customer experience of your e-commerce store for mobile users to raise mobile checkout rates are discussed below: Importance of mobile optimization in an e-commerce store In this mobile era, consumers are looking for the products and they buy them immediately if found…

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    Marketing Trends You Can’t Afford To Miss In 2018- Part 1

    Since Content and customer experience rules the online world, it is the technologies that work in the background to make them more relevant, actionable, targeted, and time-oriented. These technologies push businesses to get a competitive position in the market It’s time to know 12 SEM marketing trends 2018: 1.Machine Learning will flourish more Machine learning is the leading marketing trends of 2018 and because of this, businesses are looking for new ways to utilize it to engage and delight their potentials. 2.Social will get more intense With the improved capabilities…

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    SEO Link Building Strategies for 2018

    The main idea of 2018 is “don’t try to deceive Google with fake backlinks”. In this blog post, I am going to discuss the link building strategy of 2018. Yes, it’s true; Google has totally updated their algorithm of giving rankings to the business websites and getting a great ranking for your website is no longer a game of building a number of backlinks. Many people still think that backlinks play an important role when it comes to search engine optimization (SEO). Sounds confusing? Building backlinks are important just to…

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